Customer Avatar: "Young Women Who Love Social Media, Mimosas, and Empowerment"

My customer avatar is young person (probably female) between the ages of 20 and 25 or so. They are kind of new-age in the sense that they are into spirituality, yoga, juicing, fitness, etc. but they also like to go to brunch and drink mimosas. They would probably drive a newer small car or SUV, maybe a hybrid or energy efficient one. They probably use social media a lot more than watch television. Some may watch Netflix or Hulu, but probably very few use traditional cable for television viewing. They don't have children. Young people are increasingly deciding to not have children or have them later in life, and entrepreneurs would definitely not want to have children that young. They would be more likely to adopt children than previous generations. Their favorite books might include self-improvement or habit-forming books like Better Than Before, or You are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life. They are liberals and probably like Bernie Sanders. I think that they are energetic, positive people who enjoy co-working, seminars, and other group enrichment activities. They are also into female empowerment and being "boss ladies."

I have a lot in common with my avatar. I am interested in many spiritual and mindful activities, I use social media very often, and I am only slightly older than my target age group. I do know some people up to the age of thirty that are still getting started with their small businesses or entrepreneurial endeavors. I do not think that is a coincidence because my business idea was founded on personal experience. I have been working on my own business for the last year and I admittedly struggle trying to do everything by myself. I was imagining what it would be like to have a place to set up shop with other people trying to accomplish something like I am.