Figuring Out Buyer Behavior
I chose my market segment based on demographics. I feel that my concept of a local business incubator can be considered all-inclusive. However, college students or other young people would be my target segment. The first person I spoke with is named Tony. He is a 22-year-old student at our local college, Daytona State College. He has a concept for a computer game that he wants to bring to life. He said that he has worked on it in the past with friends, but it never got much further than the first few steps. He needs help from a graphic designer and a video game developer to move forward with his concept. Tony has been aware that he has had this need since the formation of the concept. He met a game developer who was very experienced and hoped to develop a relationship with him, but it never came to fruition. Tony said he has never even considered the concept of a business incubator that would help him work on his idea. He has never really sought any assistance other than trying to d...